From Startup Survival to Sustained Growth
Entrepreneur | Early-stage Founder
What Jennifer Said
“Working with Sujoy changed how we think about growth.
Before BetterEver, every new client felt like a lucky break.
Now, our process for acquiring and retaining customers runs on clear signals — we know why people buy and how to keep them engaged.
What stood out most was Sujoy’s ability to simplify complex strategy into practical steps my team could execute. He’s not a consultant who talks theory; he builds systems that work.
Our customer relationships are stronger, our message sharper, and growth finally feels predictable.”
Challenge:
Jennifer’s startup was struggling to acquire and retain customers in a crowded market. Sales were inconsistent, relationships short-lived, and her team was reacting instead of leading. She needed a strategy that built predictable growth and trust.
Our Approach:
We applied BetterEver’s First-Principles + Neuroscience + Behavioral framework:
- Implicit Emotional Triggers Mapping to uncover what truly motivated her customers beyond logic.
- Pattern Recognition to pinpoint friction in the buyer journey and redesign messaging around trust and value.
- Predictive Modelling for Brand Resonance to test multiple acquisition narratives and identify which version consistently converted.
Results:
Within six months:
- Customer base ↑ 65 % and repeat sales ↑ 40 %.
- Strengthened customer retention and lifetime value.
- Established a data-driven playbook for continuous expansion.