From Tactical Marketing to Measurable Momentum
Founder & CEO | B2B Professional Services Firm | Australia
What Chris Said
“For years, we measured effort, not progress.
Sujoy helped us find the missing link between what we say and what the client actually hears.
The changes were subtle at first, then obvious—our conversations turned into conversions.
It’s not louder marketing, it’s smarter alignment.”
Challenge:
Chris had been running a successful consulting firm for years, but marketing had turned into a guessing game. Each campaign looked fine on paper, yet results varied wildly. His team operated in silos—sales, delivery, and marketing weren’t speaking the same language. Chris wanted a unified strategy that linked communication, sales rhythm, and credibility.
Our Approach (tailored):
Using BetterEver’s First-Principles + Neuroscience + Human Behavior framework, we helped the firm move from activity-based marketing to a predictive performance model:
- Signal Decoding: Analyzed client acquisition data to spot which touchpoints triggered emotional trust versus transactional interest.
- Behavioral Funnel Alignment: Rebuilt the sales-to-marketing handoff based on decision psychology, reducing friction in the buyer journey.
- Predictive Revenue Tracking: Introduced a model correlating engagement metrics (open rates, response time, emotional tone) to deal conversion probability—creating a measurable growth loop.
Results (benchmarked against B2B consulting averages):
Within two quarters:
- Proposal-to-close rate improved by ~18%.
- Sales cycle shortened by 12–15%.
- Marketing ROI became trackable for the first time, aligning performance data with emotional triggers identified in client interactions.