From Intuition-Led Marketing to Measurable ROI
Entrepreneur | Marketing & Growth Consultant | United States
What Davis Said
“I’ve always relied on instinct — but instinct alone doesn’t scale.
Sujoy helped me see how emotion and data work together.
The neuroscience framework made our campaigns both human and accountable.
For the first time, we can explain results before they happen — and that’s power.”
Challenge:
Davis had built his consultancy on instinct and creative intuition — approaches that worked early but plateaued as client expectations grew. Campaigns performed inconsistently, and his team struggled to connect creative choices with bottom-line results. He wanted a way to bring structure and science into his decision-making without killing creativity.
Our Approach (tailored):
Through BetterEver’s First-Principles + Neuroscience + Human Behavior framework, we designed a measurement system that turned abstract marketing insights into predictive indicators:
- Neuro-Metric Modelling: Built a lightweight tracking system mapping emotional tone, message complexity, and visual hierarchy to engagement metrics.
- Behavioral Pattern Analysis: Identified cognitive friction points in his campaign design — where audiences disengaged due to overload or weak emotional payoff.
- ROI Prediction Layer: Applied predictive analytics to forecast campaign outcomes using historic performance data and audience sentiment analysis.
Results (benchmarked against digital consultancy standards):
Over 12 weeks:
- Lead-to-client conversion rate improved by 24%.
- Cost per qualified lead reduced by 18%.
- Client retention duration increased by an average of 2.5 months — consistent with market norms for high-performing agencies.