BetterEver was founded by Sujoy Basak, a man whose journey from humble beginnings to transformative leadership is a testament to resilience, continuous learning, and the entrepreneurial spirit. Sujoy’s professional path began in his family business in 2001, where he learned the basics of business through hands-on experience. His innate desire to add value led him to reach out and bring in new customers, but a restless spirit drove him to seek something more.

Venturing into the stock market, Sujoy faced significant losses initially. Undeterred, he immersed himself in learning the market’s intricacies. After three years of hard work, he launched his own stock market franchise in 2006. Success followed, bringing material comforts and a sense of achievement. However, seeking passive income through investments in other businesses led to a severe financial setback, and he lost everything.

Refusing to give up, Sujoy focused on personal development and started a new venture in holistic well-being and healthy food. Just as it began to flourish, the COVID-19 pandemic struck, once again wiping out his gains. Despite these challenges, Sujoy’s resilience never wavered. He began working as a mentor and trainer for corporate marketing and sales teams, where his strategies brought significant profits, proving his expertise and determination.

After the pandemic, Sujoy founded BetterEver with a mission to empower 100,000 entrepreneurs by 2030. His vision is that marketing is a science anyone can master with proper understanding and guidance. BetterEver stands as a beacon of hope and a source of guidance for entrepreneurs, driven by Sujoy’s vision and the lessons he has learned along the way.