From Product Guesswork to User-Driven Growth
Co-Founder | On-Demand Tech Startup | United States
What James Said
“Before working with Sujoy, our roadmap was a spreadsheet of guesses.
Now, we know why users behave the way they do — and that changes everything.
The framework gave us logic and language we’d been missing.
It turned product management into behavioral design.”
Challenge:
James and his co-founder had built an impressive product engine but were struggling to read the market correctly. Every week brought new feature requests and conflicting data from early adopters. The team was innovating fast, yet decisions felt reactive — no shared compass to tell what users valued most.
Our Approach (tailored):
Using BetterEver’s First-Principles + Neuroscience + Human Behavior framework, we anchored decision-making in observable psychology rather than opinion:
- Cognitive Friction Analysis: We mapped where users dropped off in the onboarding flow and tied each friction point to an emotional driver — effort, uncertainty, or reward anticipation.
- Behavioral Prioritization Model: Re-ordered product features based on emotional utility, not just technical feasibility.
- Predictive Resonance Testing: Simulated user behavior across three narrative angles (“speed,” “control,” “simplicity”) to see which emotional story sustained engagement longer.
Results (benchmarked against early-stage SaaS norms):
Across 10 weeks of testing:
- User activation rate improved by 19%.
- Feature adoption speed increased by 23%.
- Internal debates dropped sharply as the team started using shared emotional-behavioral data instead of personal opinions to decide priorities.